The Year of the Chief Digital Officer
CXO

The Year of the Chief Digital Officer

CXO - The Year of the Chief Digital Officer

The word “digital” has expanded its definition to touch not just the Internet but mobile, social and local platforms, and the expectation is that digital business strategies must include everything digital. Who will be the agent of change in charge of the entire online business unit? Enter the Chief Digital Officer. Has the need for this role grown out of the conflict between the CIO and CMO? Is it possible these two roles will evolve and be impacted drastically before the year is up? And with such broad needs, what all should fall under the “digital” purview? How will companies successfully combine all of their digital, business, marketing and technology needs?

Contributors

david.mathison, Founder, CDO Club, Curator, CDO Summit

David Mathison is the curator of the Chief Digital Officer summit and founder of the CDO Club. He is the world’s leading authority on Chief Digital and Chief Data Officers, and has been quoted on CDOs by the Financial Times, the Wall S... More   View all posts

Sergio Corbo, Former CMO, GE Energy Management Industrial Solutions

Sergio Corbo is the former Chief Marketing Officer of GE Energy Management Industrial Solutions. Sergio focuses on areas ranging from Electrical Distribution to Power Electronics, Energy Efficiency and Smart Grid. He is a commercial senior ... More   View all posts
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