The Shared CIO and CMO Agenda | CIO Talk Network
CXO

The Shared CIO and CMO Agenda

CXO - The Shared CIO and CMO Agenda

IT and Marketing are being brought together based on technology, but if these two departments want to produce value at the appropriate speed at which each can deliver, the partnership between the CIO and CMO can no longer be peripheral. What will a shared agenda that spans brand awareness and technology look like? What are the challenges to improving customer experience, how will the CMO and CIO work to understand and manage individual roles within Marketing and IT, and how will IT and marketing merge their goals and priorities in promoting value to a common ground?

Contributors

Professor Mohanbir S. Sawhney, McCormick Tribune Professor of Technology and Director, Center for Research on Technology, & Innovation, Kellogg School of Management, Northwestern

Prof. Sawhney is a globally recognized scholar, teacher, consultant and speaker in innovation, strategic marketing and new media. His research and teaching currently focuses on marketing in a digital world, engagement marketing, collaborat... More   View all posts

Rom E. Hendler, Chief Marketing Officer, Las Vegas Sands Corporation

Rom currently serves as Chief Marketing Officer for the Las Vegas Sands Corporation in Las Vegas, Nevada. After the departure of the CIO in Dec 2012, Rom was appointed interim Chief Information Officer until July 2013 when a new CIO was hi... More   View all posts
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