IT and Marketing are being brought together based on technology, but if these two departments want to produce value at the appropriate speed at which each can deliver, the partnership between the CIO and CMO can no longer be peripheral. What will a shared agenda that spans brand awareness and technology look like? What are the challenges to improving customer experience, how will the CMO and CIO work to understand and manage individual roles within Marketing and IT, and how will IT and marketing merge their goals and priorities in promoting value to a common ground?
Professor Mohanbir S. Sawhney, McCormick Tribune Professor of Technology and Director, Center for Research on Technology, & Innovation, Kellogg School of Management, Northwestern
Prof. Sawhney is a globally recognized scholar, teacher, consultant and speaker in innovation, strategic marketing and new media. His research and teaching currently focuses on marketing in a digital world, engagement marketing, collaborat... More View all posts
Prof. Sawhney is a globally recognized scholar, teacher, consultant and speaker in innovation, strategic marketing and new media. His research and teaching currently focuses on marketing in a digital world, engagement marketing, collaborative marketing, distributed innovation, connected innovation and mediated innovation. He has pioneered concepts like e-Hubs, community-centric innovation, innomediation, metamarkets, business synchronization, collaborative marketing and network-centric innovation. Prof. Sawhney has written five books as well as dozens of influential articles in leading academic journals and managerial publications. His most recent books are Collaborating with Customers to Create (2008) and The Global Brain: your Roadmap for Innovating Smarter and Faster in the Networked World (2007). His research has been published in leading journals like California Management Review, Harvard Business Review, Journal of Interactive Marketing, Management Science, Marketing Science, MIT Sloan Management Review, and Journal of the Academy of Marketing Science. He has also written several influential trade articles in publications like the Financial Times, CIO Magazine, and Business 2.0. He has won several awards for his teaching and research, including the 2006 Sidney Levy Award for Teaching Excellence at the Kellogg School, the 2005 runner-up for Best Paper in Journal of Interactive Marketing, the 2001 Accenture Award for the best paper published in California Management Review in 2000 and the Outstanding Professor of the Year at Kellogg in 1998. He has been nominated for the Outstanding Professor of the Year at Kellogg in 2008 and 2009. In 2011, he received the Distinguished Alumnus Award from the Indian Institute of Management, Calcutta. Prof. Sawhney advises and speaks to Global 2000 firms and governments worldwide. His speaking and consulting clients include Accenture, Adobe Systems, AT&T, Boeing, Cisco Systems, Dell, DuPont, Ericsson, Fidelity Investments, GE, General Mills, Goldman Sachs, HCL Technologies, Honeywell, IBM Consulting Services, Infosys, Johnson & Johnson, Kellogg Company, Kraft Foods, McDonald’s, Microsoft, Motorola, MTV Networks, Nissan Motor, Raytheon Missile Systems, SAP, Sony and Teradata. He serves on the boards and advisory boards of several technology companies, including Bahwan Cybertek, EXLService, Firescope and vMock. Less View all posts
Rom E. Hendler, Chief Marketing Officer, Las Vegas Sands Corporation
Rom currently serves as Chief Marketing Officer for the Las Vegas Sands Corporation in Las Vegas, Nevada. After the departure of the CIO in Dec 2012, Rom was appointed interim Chief Information Officer until July 2013 when a new CIO was hi... More View all posts
Rom currently serves as Chief Marketing Officer for the Las Vegas Sands Corporation in Las Vegas, Nevada. After the departure of the CIO in Dec 2012, Rom was appointed interim Chief Information Officer until July 2013 when a new CIO was hired. The interim CIO role was in addition to his current position as CMO. Through several promotions with Las Vegas Sands Rom eventually held the title of Vice President of Strategic Marketing for the entire complex consisting of the Venetian and Palazzo 7,093 suite properties where he worked to maximize profitability by setting the company’s distribution strategy, pricing the room and slot inventories, forming strategic partnerships, using state-of-the-art database analysis, optimizing the casino floor, and developing CRM and customer loyalty initiatives. In October, 2009 he was promoted to Corporate Vice President of Strategic Marketing, responsible for developing best practices for marketing analytics, distribution strategies, CRM, Revenue Management, eCommerce, loyalty programs, direct marketing, casino floor optimization and standardization of marketing systems among all properties. In October 2010 Rom was promoted to his current position in which he oversees Global Sales & Marketing efforts for Las Vegas Sands worldwide. Less View all posts