IT: Driving and Enabling Marketing and Sales Innovation

As the Chief Information Officer and Executive Vice President of IT for GUESS?, Inc., Michael Relich sets the strategic direction for technology and supports the applications that power its retail and wholesale businesses. He has corporate responsibility for its information technology organization globally, in addition to Strategic Planning. GUESS?, Inc. is a specialty retailer that owns and operates over 500 stores in the United States and Canada, and that designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, accessories and related consumer products. Additionally 900 Guess franchise and direct owned stores are operated outside of North America in 69 countries. The Company also distributes its products through better department and specialty stores around the world. Prior to joining GUESS?, Mr. Relich was Chief Information Officer and Senior Vice President of MIS and E-Commerce for The Wet Seal, a specialty retailer with 621Wet Seal, Arden B. and Zutopia stores. He was instrumental in setting and implementing strategic systems initiatives to support Wet Seal’s growth. Prior to joining Wet Seal, Mr. Relich was Senior Vice President, Engineering of Freeborders, Inc., where he was responsible for the management of two software labs developing collaborative, Java-based e-commerce applications. He has more than 25 years of retail systems experience. Less   View all posts

Allison Cerra has more than 15 years experience in the telecommunications industry, working in both the service provider and equipment vendor categories. She has led the marketing, sales and product strategy efforts for several new technologies, including broadband, mobile and video services. She holds two Bachelor’s degrees from the University of South Florida and Master of Business Administration and Telecommunications degrees from Southern Methodist University. In addition to Identity Shift, Allison is the co-author of The Shift: The Evolving Market, Players and Business Models in a 2.0 World and has published several whitepapers and articles about emerging end user broadband trends and market potential for next-generation services. She has served on multiple industry and non-profit boards, including the World Affairs Council of Dallas/Fort Worth and the Telecommunications Industry Association. Less   View all posts