Innovation

IT: Driving and Enabling Marketing and Sales Innovation

IT Driving and Enabling Marketing and Sales Innovation

As the economy improves, companies are jockeying for competitive positions and investing in top line growth initiatives, but business paradigms have changed. Are the old traditional marketing approaches up to the job of supporting these activities given the new paradigms? How do marketing activities need to change? Where can IT lead the way and support Marketing strategies effectively? How should IT realign itself to accomplish these goals?

Contributors

Mike Relich

Mike Relich, EVP & CIO, Guess?

As the Chief Information Officer and Executive Vice President of IT for GUESS?, Inc., Michael Relich sets the strategic direction for technology and supports the applications that power its retail and wholesale businesses. He has corporate ... More   View all posts

Allison Cerra

Allison Cerra, Chief Marketing Officer, Alcatel-Lucent

Allison Cerra has more than 15 years experience in the telecommunications industry, working in both the service provider and equipment vendor categories. She has led the marketing, sales and product strategy efforts for several new technolo... More   View all posts

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