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First IM and now Blogging: The Enterprise Adoption Challenge

First IM and now Blogging: The Enterprise Adoption Challenge

Earlier Instant Messaging (IM) had a stigma attached to it that it is for fun only. Now it has become part of enterprise communication. Blogging is facing the same skepticism and is not being adopted by businesses thus undermining its true potential. Lets listen to John to understand what Blogging truly has to offer and what potential challenges need to be addressed before it will be embraced by business community.

Contributors

John Patrick, ,

John Patrick is President of Attitude LLC and former vice president of Internet technology at IBM, where he worked for thirty-five years. During his IBM career John helped start IBM's leasing business at IBM Credit Corporation, and was seni... More   View all posts

Mena Trott, ,

Co-Founder and President, Six Apart Mena Trott is co-founder and President of Six Apart, the creators of the TypePad service and Movable Type software, two of the leading tools for publishing weblogs. In addition to her role leading the ... More   View all posts

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