Does the CMO really need a CIO?
CXO

Does the CMO really need a CIO?

CXO - Does the CMO really need a CIO?
Does the CMO really need a CIO

With easily available Cloud and off-the-shelf marketing tools and technology, does CMO even need a CIO’s help? Is there value in exploring a loosely coupled CMO-CIO relationship with a healthy balance of independence and inter-dependence?

Contributors

Judith Toland, Chief Marketing Officer, Wells Fargo Commercial Distribution Finance

Judy Toland is Chief Marketing Officer for Wells Fargo Commercial Distribution Finance. As a member of the business Senior Leadership Team, she is responsible for all marketing activities across a $46 B volume, inventory finance business, w... More   View all posts
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