Mark Barden | CIO Talk Network

Author - Mark Barden

Mark Barden
Partner, eatbigfish and Author "A Beautiful Constraint"

Mark Barden is a partner in the highly-regarded consulting firm eatbigfish, who coined the term Challenger Brand in their influential book Eating The Big Fish.
In his colorful career Mark has sold Guinness door-to-door, run with Nike, and started his own advertising agency to launch Yahoo! He’s won a Platinum Award for direct response marketing, taken a dot com public, and once warmed up a crowd for Ellen De Generes.
He is co-author of the book, A Beautiful Constraint: How to Transform Your Limitations Into Advantages, and Why It’s Everyone’s Business (Wiley, 2015)
He lives in Marin County, California, with wife Doris Mitsch and their two daughters.

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